Articles

Categories: Business Management | Marketing & Networking | Product / Program Delivery | Application of Technology | Personal Credibility and Leadership

APCC’s Consulting Success article page contains a wealth of useful information for communication consultants.

Written by APCC members, for APCC members, the articles here provide practical and immediately useful advice and insight on a range of topics.

In the table below, we have organized these articles first by the main categories in the Elements of Practice and then by sub-categories. Each article is linked — click on the link and a new window will open containing the article.

Note that some articles are in PDF format. In order to read them, you will need to have Adobe PDF reader or another program that can read PDF files.

Cultivating Partners and Alliances

Staying in Touch Without Becoming a Pest
by Elizabeth A. (Betsy) Frick

Managing Money and Finances

Consultants, Clients, Employers, and Software-as-a-Service in the Vendor Management Process
by Joe Piekarz

Starting a Consulting Business

Way Outside the Beltway: United States Government Contracting in Northeastern Ohio
by Barbara Philbrick

The View From the Other Side of the Desk: What Clients Really Want

by Ron Weiser

Reworking the Baseline: Pushing the Boundaries of Consulting
by Reva Daniel

Getting Started: A Workshop for Novice Consultants
by Angela Adema

An Introduction to Practices and Pitfalls of Federal Contracting
by Thomas Haler

Business Acumen

Federal Consulting with a Small Business
by Carolyn Boccella Bagin

Market Research and Planning

Brand Essence: Branding for Consultants
by Karin Evans

Proposals & Prospective Client Presentations

Work-Made-For-Hire: Know your Copyright Rights
by Jill Jensen

Communication Consulting in New Zealand
by Jacquie Harrison

Project Management

Helping Your Customers Manage Change

by Michael Knowles

Communicating for Change
by Marty Nord

Clear Documentation Helps Clients Reach Their Business Goals: a Case Study
by Lynn Hanson

NCAA Rewrites the Book for Transfers
by Carolyn Bocella Bagin

Workshops and Seminars

Communication Consulting in the Australian Context: On a Personal Note
by Ross Petelin

Computer Software Applications

The Great Man Has Spoken. Now What Do I Do? A Response to Tufte’s Cognitive Style of PowerPoint
by Karl Keller and Barbara Shwom

Ethical Conduct

Plain Language Is Ethical Language
by Mark Hochhauser

Interpersonal Relations

Linear, Flexible, and Cyclical Time: Analyzing Time in Cross-Cultural Communication
by Sana Reynolds

Personal and Professional Development

Introducing … APCC’s Elements of Practice
by Gary May

Organizational Development: New Information from the Consultants Workshop
by Paula Foster and Bennis Blue

Getting the Work: It’s a Matter of Trust
by Jeanne Weiland Herrick

What’s a Consultant to Do about Outsourcing?
by Michael Knowles

Making the Most of Change
by Martha A. Nord

Be a Better Consultant-Favorite Links
by Betsy Frick (compiled)

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