The Lifetime Achievement Award is presented to Martha Nord this year by the Association of Professional Communication Consultants (APCC). Nord has rightfully earned this award over the course of her professional career through her work at Vanderbilt University and her consulting experiences with long-term clients.
Nord originally became involved with the APCC while teaching communications in the engineering school at Vanderbilt. “I was looking for people from whom I could learn and feel I wasn’t alone in the profession,” Nord said. Nord spearheaded the launch of the MBA communication program at Vanderbilt and taught there for 17 years in addition to being a full time consultant. “I always like launching something new and figuring out a way to sustain it.” Most especially, she enjoys building long-term relationships with clients, some of whom she has worked with for almost 25 years.
Upon receiving the award, Nord felt much honored and humbly surprised that her friends and colleagues thought of her. Her advice to young, aspiring professionals: “Build a wide network of relationships. Grow deep roots. If you don’t know what you want to do, dig around and find out. Then single it out and focus on being great at that one element.” Nord has established her legacy at Vanderbilt as well as in the hearts of her clients, contributions that prove her deserving of the Lifetime Achievement Award.